Almost 1 in 5 Email-Driven Orders Were Completed on a Mobile Device in Q4

Some 18% of email-driven orders were completed on a mobile device during Q4 2013, up a couple of points from the preceding quarter, according to Yesmail Interactive’s latest quarterly Email Marketing Compass [download page]. The report shows the continuing growth of the iPad as the primary device, accounting for 59% of email-driven mobile orders and more than 1 in 10 email-driven orders overall. (more…)