More Brands Promote Pinterest in Email Campaigns

Some 94% of brands display or promote social networks in their email marketing efforts, says Experian Marketing Services in its latest annual Email Market Study [download page] covering 2013 activity. Pinterest is rapidly growing as one such network being displayed: 64% of brands promoted it last year, double the proportion from the year before. Also coming on strong is Instagram, with about 2 in 5 brands displaying or promoting the platform in their emails last year. (more…)