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Consumer Magazines’ Print Ad Revenues Rebound in 2013
An analysis of PIB-measured magazines for print versions only shows that consumer magazines’ print ad revenue inched up by 1% year-over-year during 2013 despite a 4% drop in ad pages. The data,...
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Retailers Say Marketing is One of the Least Data-Oriented Departments
Retailers believe that data can assist them on many levels, from more effective planning and execution to improved relationships with consumers, according to [download page] a new report from RSR...
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Marketers Generally Confident About the Future ROI of Their Social and Mobile...
Marketers are planning to increase their social and mobile budgets this year, and appear confident that their efforts will produce the desired results. In its 2014 State of Marketing report [download...
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Generational Differences in Consumer Electronic Device Ownership
Out with the old, in with the new. Survey results from Gallup reveal – unsurprisingly – that some electronic devices have fallen out of fashion in recent years, while others (primarily those that...
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Consumers Show Strong Interest in Mobile Apps’ Multifunctional Potential
A sizable proportion of consumers from 6 major markets around the world are planning to buy smartphones (52%) and tablets (40%) over the next year, with the majority of those purchases to be used as...
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North American Sponsorship Spending Forecast to Grow by 4.3% This Year
North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014, according to the latest sponsorship report from IEG. This year’s forecast is...
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7 in 10 American Adults Hear At Least One Network Radio Ad Every Week
How much of a mass audience does network radio boast? Radio reaches 91% of Americans aged 12 and older on an average weekly basis, according to the December 2013 RADAR report covering the September...
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B2B Marketing Budgets to Increase; Online Video a Growing Medium
Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year, per results from Advertising Age’s 2014 BtoB Outlook: Marketing Priorities and Plans survey. That’s a...
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Content Marketing: Top Priorities and Areas of Greatest Impact
Curata has released the results of its third annual content marketing benchmark study [download page]. As part of the study, which surveyed about 500 marketers in the fall of 2013 – respondents were...
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Retailer Emails Containing Relevant Product Recommendations Find Willing...
Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share...
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On Average, American Adults Say They Went to 5 Movies Last Year
Americans went to about 5 movies on average last year, details Harris Interactive in newly-released survey results. There appears to be a strong age-related trend in moviegoing: Echo Boomers (18-36)...
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Mobile App Sessions More Than Doubled Last Year
Mobile application use grew by 115% year-over-year in 2013, reveals Flurry, which refers to usage as “a consumer launching an app and recording what Flurry defines as a session.” Each of the app...
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SMBs and Traditional Media Ads: Newspapers Most Popular; TV Most Effective
Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion, per results from a recent BIA/Kelsey survey, with close to one-third of...
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2013: A Year of Rapid Growth in Online Video Ad Views
Americans watched almost 52.4 billion online videos from desktops and notebooks in December 2013, surpassing the 50 billion mark for the first time on record, according to the latest figures from...
View ArticleTop 10 Brand Movers, December 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 6-12, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 10-12, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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