SMBs and Traditional Media Ads: Newspapers Most Popular; TV Most Effective

Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion, per results from a recent BIA/Kelsey survey, with close to one-third of respondents claiming to be using these channels to promote their businesses. Interestingly, though, the traditional media that are being employed by the fewest SMBs have the highest perceived ROI among their users. (more…)