Americans watched almost 52.4 billion online videos from desktops and notebooks in December 2013, surpassing the 50 billion mark for the first time on record, according to the latest figures from comScore. About half of the monthly growth could be attributed to a big increase in the number of videos viewed on Facebook, as comScore began counting Vine videos uploaded to Facebook and – less significantly – auto-play content in the News Feed. Strikingly, though, the bigger story may have been on the video ads side. (more…)
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2013: A Year of Rapid Growth in Online Video Ad Views
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