Top 10 TV Websites – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Print Media Websites – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Health & Medical Information Websites – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Politics Websites – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Telecom Websites – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Holiday Season Ends With Desktop E-Commerce Growth of 10%, Short of Expectations
The final holiday season tally is in from comScore. The positive? Desktop e-commerce spending set a new peak of $46.5 billion. The negative? That fell short of comScore’s expectations of $48.1 billion....
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40% of Young Online African-Americans Use Twitter
The Pew Research Center’s Internet & American Life Project has released a “demographic portrait” [pdf] of internet usage by African Americans, containing some very intriguing data. Among the...
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Retail Customers’ Most Common – and Satisfying – Touch Points
Aside from ranking top retailers by customer satisfaction, the latest ForeSee holiday retail report [download page] takes a look at the different ways in which customers interacted with the various...
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2013’s Most Effective TV Advertisers
TV continues to be a particularly influential advertising medium, by far the largest in the US. Which brands managed to outperform their competitors in this key medium last year? Ace Metrix has...
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Marketers’ Top Digital Priorities This Year? Increasing Conversion Rates and...
Marketers appear to have two main digital marketing priorities in mind this year, according to ExactTarget’s newly-released “2014 State of Marketing” [download page] report. Given a list of digital...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 3-5, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 TV Programs on Twitter, Week of Dec. 30, 2013-Jan. 5, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Mobile Search Ad Click-Through-Rates Up in Q4
Not surprisingly, search advertisers looked to take advantage of mobile’s growing role in the retail space by increasing their spending on mobile devices by a significant degree in Q4, according to...
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Ratings and Reviews A Top Shopping Influencer During the Holiday Season
In its 4th annual holiday shopping survey, Baynote confirms the power of ratings and reviews, which research has shown most consumers trust as much as personal recommendations. The Baynote survey...
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Customer Satisfaction With Health Insurance Carriers Remains Low. Why?
The health insurance sector is obviously going through numerous changes, and as individuals shop for coverage on health insurance exchanges, a recent report from the American Customer Satisfaction...
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3 in 10 Adult Americans Are “Super Tech Adopters”
Based on a recent survey of more than 1,000 American adults, Gallup has grouped the adult population into 4 groups according to ownership of consumer electronic devices. Interestingly, “Super Tech...
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Which Email Lifecycle Marketing Campaigns Do Marketers Find Most Effective?
Email marketing is far from dead, according to ExactTarget’s 2014 State of Marketing [download page] report. Instead, 68% of respondents to the survey say that email marketing is core to their...
View ArticleTop 10 Broadcast TV Engagement, Week of Dec. 23-29, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Dec. 23-29, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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More Mobile Owners Lay Claim to Holiday Purchases Via Branded Retail Apps
Retailer-branded applications exerted more of an influence over holiday shopping this past season than the prior one, says Baynote in its 4th annual holiday shopping survey [download page]. Roughly...
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