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6 in 10 Americans Prefer to Save Rather Than Spend Money
62% of Americans say they more enjoy saving than spending money, per aggregated results from Gallup polls conducted from 2009 through 2013. Interestingly, despite some variances, that general...
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Top Email Marketing Initiatives and Challenges in 2014
Email marketing is slated for an increase in budgets, according to results from a recently-released StrongView study [pdf]. So what will be the top priorities for email marketers this year?...
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Christmas Day App Downloads Grow Again, But More Slowly
Christmas Day has seen a spike in mobile application downloads for the past couple of years, and that didn’t change in 2013, according to Flurry. Christmas Day app downloads grew by 91% compared to the...
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Google Gains Ground on Facebook in Q4 Social Logins
Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years, according to newly-released data from Janrain. Facebook remained...
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Majority of Twitter Users Also Use Instagram
The Pew Research Center’s Internet & American Life Project has released the results [pdf] of its latest survey of social networking usage among online adults in the US. The report keyed in on 5...
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Top 10 Marketing Charts of 2013
This past year’s top charts included the following topics: social networking use, connections and skew towards youth; the number of Millennials in the US; TV consumption and ad spending trends; the...
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Florida Soon to Become the US’ 3rd Most-Populous State
The Census Bureau has released its latest state population estimates, and the figures show that if current trends hold, Florida will soon overtake New York as the country’s 3rd most-populous state. As...
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Tablets Far Outweigh Smartphones in Q4 Online Sales Share
With the holiday season over it’s time for the postmortems. And while comScore has yet to release its final retail e-commerce tally, IBM has revealed some data from its Digital Analytics Benchmark. The...
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Social Ad Spend Per User Growing Rapidly
Social network ad spend per user will exceed $30 this year in North America, easily the highest mark of any region, says eMarketer in a new estimate. The $32.82 projection for this year would represent...
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Majority of Email Opens Last Month Said Occurring on a Mobile Device
Various research sources last year (such as this one and this one) pegged the share of email opens occurring on mobile at 50% or above – and Return Path is the latest to join the list. New data from...
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User Demographic Highlights From 5 Major – and Growing – Social Networks
Not surprisingly, various social networks appeal to different segments of the population. The latest social networking survey [pdf] from the Pew Research Center’s Internet & American Life Project...
View ArticleTop 10 Social Networking Websites & Forums – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Video, Multimedia Websites – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Mobile Phone Entertainment Websites – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Real Estate Websites – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast Media Websites – December 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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US Smartphone Market: Amazon, Pandora Widened Reach in Late 2013
During the 3-month period ending in November 2013, Amazon Sites enjoyed 72.5% reach among the US smartphone audience (mobile browsing and application usage), up from 65.3% the previous month, according...
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Holiday Retail Customer Experience: Amazon Sets the Standard Again
While ForeSee has analyzed satisfaction with the top online retailers during the holiday season for several years now, this year it has broadened its research study [download page] to cover...
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“TV Everywhere” Awareness Low, But Users Fairly Engaged
Authenticated “TV Everywhere” services (TVE) are available to 6 in 10 pay-TV subscribers, according to a recent report from The Diffusion Group (TDG). However, awareness of these services remains low...
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Price Said to Matter Less Than Context Even to the Most Deal-Hungry Shoppers
A new report [download page] from Experian Marketing Services segments shoppers into 6 deal-seeking segments, ranging from “deal-seeker influentials” to “deal rejectors.” The researchers argue that...
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