Majority of Email Opens Last Month Said Occurring on a Mobile Device

Various research sources last year (such as this one and this one) pegged the share of email opens occurring on mobile at 50% or above – and Return Path is the latest to join the list. New data from the researcher indicates that 51% of email opens occurred on a mobile device during December 2013, the first time Return Path has seen mobile crossing the majority threshold. Christmas Day saw the highest share of email opens (62%) for the period; perhaps not too coincidentally, IBM recently reported that mobile accounted for a remarkable 48% of online shopping traffic that day. (more…)