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Sponsored Tweets Gaining Traction With Brand Marketers
Sponsored Tweets are becoming more popular with marketers, says IZEA in a new study [registration required] which it put together using input from 10,000 brand marketers, social media consultants and...
View ArticleTop 10 Broadcast TV Engagement, Week of Dec. 2-8, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Dec. 2-8, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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People Pick Up Their Smartphones Dozens of Times A Day; Downtime A Key Reason
A new study [download page] finds that smartphone users pick up their devices 27 times per day, but cites other research showing that the average number of times could range from 14 all the way to 150...
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Half of Tablet Owners Shift Product Research From Their Computers to Their...
Tablets are often discussed as a potential replacement for PCs, and a new survey [download page] from Adroit Digital finds that 55% of respondents who own both devices would consider purchasing a...
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Which Digital Shopping Tools Influence Their Users the Most?
Ryan Partnership – an Epsilon brand – has released a study [download page] examining the awareness and impact among consumers of 16 digital shopping tools. The survey indicates that at least 8 in 10...
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US TV Ad Spend and Influence (Updated – Q3 2013 Data)
[Editor’s Note: This article has been expanded into a new MarketingCharts Debrief released in August 2014 that offers data-driven insights into the evolving TV industry, examining viewing behavior, ad...
View ArticleTop 10 TV Programs on Twitter, Week of Dec. 16-22, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Dec. 20-22, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Top Web Properties | Content Marketing | Holiday Ads | Social Care |...
The latest web rankings are in from comScore, and Yahoo once again ranked as the top desktop web property in November, boasting about 2 million more unique visitors than Google (194.6 vs. 192.7...
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Games Market | Smart TVs | Native Ad Shares | Ad Influence & Persuasion
170 million Americans play videogames, and 60% of those gamers spend money doing so, resulting in an estimated $20.5 billion in spending by the end of this year, according to a report from Newzoo. More...
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Final Week of Online Holiday Shopping Fails to Meet Expectations
E-commerce had been a bright spot this holiday season, but it got a little dimmer as the season drew to a close, says comScore. After posting strong year-over-year growth rates during key dates early...
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Majority of Higher-Income Hispanic Parents Own a Tablet
Among Hispanic parents of 0-8-year-olds, 54% of those with incomes of at least $75,000 per year own an iPad or other tablet, per recently-released survey results [pdf] from Northwestern University and...
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US Online Ad Revenues Grow 15% Y-O-Y in Q3, Set Yet Another Peak
Online ad revenues continue to climb to new heights, growing 15% year-over-year in Q3 from $9.26 billion to $10.69 billion, according to the latest quarterly revenue report from the Interactive...
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2013’s Most Memorable New TV Ads
Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows. According to the researcher, the year’s most memorable new...
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2014 Marketing Budget Plans, by Channel
9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [pdf] a recent survey from StrongView (formerly StrongMail). Respondents – from...
View ArticleTop 10 TV Programs on Twitter, Week of Dec. 23-29, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Dec. 27-29, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Minority of SMBs Plan to Use Twitter, YouTube Mobile Apps for Marketing This...
Facebook is the only mobile social application that a majority of SMBs have either used or plan to adopt this year, according to [pdf] recent survey results from j2 Global. The survey asked respondents...
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Top 10 Marketing Charts of the Month – December 2013
This month’s quick-hit set of top charts includes the following topics: TV viewing trends among youth; Thanksgiving weekend and Cyber Monday shopping; B2B collateral during the purchase cycle and lead...
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