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Half of Tablet Owners Shift Product Research From Their Computers to Their Devices

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AdroitDigital-Activities-Performed-on-Tablets-Rather-Than-PCs-Dec2013Tablets are often discussed as a potential replacement for PCs, and a new survey [download page] from Adroit Digital finds that 55% of respondents who own both devices would consider purchasing a tablet as a replacement for their personal laptop or desktop. The study takes a look at some key activities that are being shifted from computers to tablets, finding that half of respondents said they’re now using their tablets instead of their computers to look up product information as well as research products and services. (more…)


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