Majority of Higher-Income Hispanic Parents Own a Tablet

Among Hispanic parents of 0-8-year-olds, 54% of those with incomes of at least $75,000 per year own an iPad or other tablet, per recently-released survey results [pdf] from Northwestern University and the National Center for Families Learning. Tablet adoption is significantly lower among middle-income ($25-75k; 31%) and lower-income (<$25k; 19%) Hispanic parents, however those figures very likely understate current penetration rates. That’s because the survey was conducted in late 2012, and national tablet adoption rates have grown rapidly since then. (more…)