Google Gains Ground on Facebook in Q4 Social Logins

Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years, according to newly-released data from Janrain. Facebook remained essentially flat with 45% share of logins; the 10% gap between the two leaders was the narrowest since Q2 2011. No other social identity cracked double-digit share in Q4; Yahoo captured 6.2% share, followed by Twitter with 5.7%. (more…)