Holiday Season Ends With Desktop E-Commerce Growth of 10%, Short of Expectations

The final holiday season tally is in from comScore. The positive? Desktop e-commerce spending set a new peak of $46.5 billion. The negative? That fell short of comScore’s expectations of $48.1 billion. While some key dates such as Black Friday (15%) and Cyber Monday (18%) saw solid year-over-year gains in spending, the final total represented a more modest 10% increase, below comScore’s forecast of 14% growth. (more…)