Consumer Magazines’ Print Ad Revenues Rebound in 2013

An analysis of PIB-measured magazines for print versions only shows that consumer magazines’ print ad revenue inched up by 1% year-over-year during 2013 despite a 4% drop in ad pages. The data, reported by the Association of Magazine Media (MPA), indicates that the results are an improvement from 2012, when revenues dropped by 3% and ad pages were down 8%. And an apples-to-apples comparison of print magazines with full-year data for both periods shows ad revenue increasing by 3%. (more…)