Retailers Say Marketing is One of the Least Data-Oriented Departments

Retailers believe that data can assist them on many levels, from more effective planning and execution to improved relationships with consumers, according to [download page] a new report from RSR Research examining business intelligence and analytics use in the retail organization. While customer-related business challenges seem to be driving greater use of analytics, marketing shows up as one of the least data-oriented departments within the organization. (more…)