B2B Marketing Budgets to Increase; Online Video a Growing Medium

Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year, per results from Advertising Age’s 2014 BtoB Outlook: Marketing Priorities and Plans survey. That’s a slightly larger proportion than last year (48.7%), although budget increases are forecast to be relatively minor: only 36.4% of respondents plan an increase greater than 10%. The B2B sector appears to be following the broad shift in marketing spending from traditional to digital: this year, 38.7% of B2B marketers will devote at least 30% of their budgets on digital, up from 30% last year. (more…)