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Consumers on the Ideal Customer Experience
Consumers (aged 18-65) around the world are most likely to identify an “ideal” customer experience with companies’ fast responses to inquiries or complaints (47% citing as a top-3 element) and a simple...
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Messaging Apps Significantly Outperform Average in Retention Rates
Source: Flurry Notes: The average mobile application retains 36% of its new users in the first month after install, meaning that 36% will launch the app a month after installing it, according to...
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Weekend Reading, 4/3/15
Two-thirds of affluent adults aged 18-68 (living in households with income of at least $75,000) report having shopped at Amazon during the past year, with this figure higher among affluent Boomers...
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Globally, 6 in 10 Say Biggest Screen is Best Screen For Video Viewing
Source: Nielsen [download page] Notes: Some 65% of online consumers surveyed in 60 countries around the world strongly or somewhat agree that they prefer watching video programming live, and 63% think...
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US Smartphone Ownership and Leading Activities
Some 64% of American adults owned a smartphone as of December 2014, details a recent report [pdf] from the Pew Research Project’s Internet & American Life Project. Predictably, that figure was...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – March 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – March 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – March 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform TV Websites – March 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – March 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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More Loyalty Program Members Modifying Shopping Habits to Maximize Benefits
7 in 10 US loyalty program members agree that they modify when and where they make purchases in order to maximize the benefits they receive, and 64% modify the brands they purchase in order to maximize...
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Top 10 Marketing Charts of the Month – March 2015
This month’s quick-hit set of top charts includes the following topics: youth and TV/video; reasons for using Facebook and Twitter; mobile share of site traffic; ad spend trends in 2014; top-rated...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – March 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – March 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – March 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – March 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Top Social Video Advertising Metrics
Source: Mixpo Notes: Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements (47% choosing as a top-3) and shares (43%) than they are...
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What Information Will Consumers Share for Better Service?
Source: Econsultancy / IBM ExperienceOne [download page] Notes: Most US adults are comfortable with companies having information about them including their product interests (80%) and history with the...
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Asian and Hispanic Households “Worth More”
Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual “American Marketscape DataStream” report from Geoscape. This partly...
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Retail E-Commerce Roundup: Market Shares, Attractiveness, and More
E-commerce share of total retail trade in the US is expected to grow to 12.7% this year, up from 11.6% last year and 10.6% a year earlier, according to a recent study [pdf] from RetailMeNot and the...
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