More Loyalty Program Members Modifying Shopping Habits to Maximize Benefits

7 in 10 US loyalty program members agree that they modify when and where they make purchases in order to maximize the benefits they receive, and 64% modify the brands they purchase in order to maximize their benefits, according to a recent report [download page] from Bond Brand Loyalty. Those figures are up from 64% and 55%, respectively, in last year’s report, in tandem with a growing sense of satisfaction from members. (more…)