Two-thirds of affluent adults aged 18-68 (living in households with income of at least $75,000) report having shopped at Amazon during the past year, with this figure higher among affluent Boomers (50-68; 76%) than Millennials (18-34; 56%), according to a new study [download page] from the Shullman Research Center. Amazon leads Walmart (55%) and Target (51%) as the top shopping destination for affluents, although The Home Depot is in the third spot for Boomers. Meanwhile, among those who have shopped at Amazon, 40% are enrolled in Amazon Prime, and 71% find Amazon to be better than other stores. (more…)
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Weekend Reading, 4/3/15
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