Source: Flurry
Notes: The average mobile application retains 36% of its new users in the first month after install, meaning that 36% will launch the app a month after installing it, according to Flurry. That figure declines throughout the first year post-install, with roughly 1 in 10 (11% of) users launching the average app a year after installing it. Flurry notes that these figures are slightly lower than years past, primarily due to iPhone users upgrading to iPhone 6 models. Nevertheless, those average retention rates are significantly higher among messaging apps, which start at 68% in the first month post-install and remain at 62% even after 12 months. (more…)