Source: Nielsen [download page]
Notes: Some 65% of online consumers surveyed in 60 countries around the world strongly or somewhat agree that they prefer watching video programming live, and 63% think that the biggest screen is the best screen for watching video programming, according to a recent Nielsen report. Still, respondents are drawn to the convenience of mobile video, with 6 in 10 agreeing that watching video programming on their mobile device is convenient, and mobiles emerging as the preferred screens for watching video outside the home. Notably, both Gen Z (15-20) and Millennials (21-34) respondents who watch video at home said they were more likely to use a computer than a TV to do so. (more…)