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How Are Marketers Optimizing the Customer Experience?
Customer experience has been tabbed marketers’ most exciting opportunity this year, and a new study [download page] from Econsultancy produced in association with Ensighten indeed finds 41% of company...
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Trends in Key Mobile App Ad Metrics in 2014
Source: Kenshoo [download page] Notes: Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%, reports Kenshoo in a...
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Weekend Reading, 3/20/15
Reputation matters to a majority “opinion elites” in the US, with 54% reporting having decided to not to do business with a company because of something they learned about how it conducts itself,...
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Minorities Reportedly Now Represent A Majority of US Kids Under 10
Source: Nielsen [download page] Notes: Fewer than half (49.2%) of children aged 9 and younger last year were non-Hispanic Whites, according to a Nielsen study that demonstrates the growing clout of...
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Average CMO Tenure Rises Again, Has Doubled In the Past Decade
Source: Spencer Stuart Notes: CMOs see themselves as having greater responsibility for company strategy in years to come, and one sign of that increasing influence might well be their longer tenures....
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US Ad Spending Trends in 2014
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers...
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Why Do Millennials Use Facebook and Twitter?
More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an...
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Retail Email Marketing Benchmarks: No Lift on the Weekend
Source: Listrak [download page] Notes: Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments, according to data...
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Music Streaming Revenues Up 29% in 2014, Surpass CD Sales
Source: Recording Industry Association of America (RIAA) [pdf] Notes: Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs...
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State of B2B Marketing Data Deemed “Questionable”
Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis of more than 223 million records by Dun & Bradstreet...
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Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year
Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer in a new forecast. With strong spending growth...
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National Mover Rate Remains Steady; Still Highest Among Youth
Source: US Census Bureau Notes: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in...
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The Most – and Least – Trusted Companies in America
Source: Temkin Group Notes: Of 293 organizations measured across 20 industries, just 6% earned “excellent” (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although...
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Sizing Up US Media Reach
Source: Nielsen Notes: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on...
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Fastest-Growing Retail Digital Commerce Categories in 2014
Source: comScore [download page] Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital...
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Mobile Internet Access Grows Across Age Groups
Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report [download page] from...
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How Do Millennial B2B Buyers Research and Select Vendors?
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus,...
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Easter Spending Expected to Grow Slightly This Year
Source: National Retail Federation Notes: Total consumer spending on Easter is projected to grow to $16.4 billion this year, slightly higher than last year’s projected $15.9 billion but still below...
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Mobile Email CTO Rates 40% Higher For Brands Using Responsive Design
Source: Yesmail Notes: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014, according to the latest quarterly report from Yesmail. Mobile’s click share was buoyed by a 20%...
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More Mobile Phone Users Report Having Made Mobile Payments
Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year, according to the...
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