Clik here to view.
YouTube Stars More Influential Than Big-Screen Ones, Youth Say
Source: DEFY Media [pdf] Notes: Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star (“YouTuber”), according to results from a DEFY Media survey, while...
View ArticleClik here to view.
As TV Viewers Time-Shift, What’s the Implication for Ad Avoidance?
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content, according to a recent report [download page] from Hub Entertainment Research....
View ArticleClik here to view.
Weekend Reading, 3/6/15
A majority (56%) of CMOs from around the world want to influence product and market strategy, and close to half aspire to influence corporate strategy, finds a new study [download page] from Forbes...
View ArticleClik here to view.
US Smartphone Users’ Interest in Mobile Wallet Activities
Source: UPS / comScore [pdf] Notes: Among online shoppers, roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons, according to the...
View ArticleClik here to view.
Broadband Subs Closing the Gap With Pay-TV
Source: Leichtman Research Group Notes: The top broadband providers – representing roughly 94% of the market – added about 3 million subscribers in 2014, bringing their total to 87.3 million, according...
View ArticleClik here to view.
US Instagram User Estimates, by Age Group, 2013-2019
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users, according to eMarketer’s latest estimates....
View ArticleClik here to view.
Online Radio’s Reach Continues to Grow
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research...
View ArticleClik here to view.
Top 10 Marketing Charts of the Month – February 2015
This month’s quick-hit set of top charts includes the following topics: smartphone penetration growth; Millennials’ tech expectations; future trends impacting marketers; generational screen...
View ArticleClik here to view.
Hispanics Projected to Comprise One-Third of Under-18s in 2060
Source: US Census Bureau [pdf] Notes: Hispanics will account for 33.5% of the under-18 population in 2060, growing from 24.4% last year to rival the non-Hispanic white population (35.6% share) in...
View ArticleClik here to view.
Snapchat Rising in Popularity With Youth
Source: Edison Research / Triton Digital Notes: Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year, according to the latest annual Infinite Dial...
View ArticleClik here to view.
Form Conversion Rates: What’s Working?
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form, reports Formstack [download page] in its second annual “Form Conversion” study. This...
View ArticleClik here to view.
How Do B2B Marketers Choose Their Digital Channel Mix?
Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process, details Regalix in a recent study [download page] on...
View ArticleClik here to view.
Number of Millionaire Households in the US Said to Hit New High
Source: Spectrem Group Notes: There were 10.1 million US households with net worth of at least $1 million, last year, up from 9.6 million in 2013 and the highest level on record, according to the...
View ArticleClik here to view.
Mobile Share of Site Visits, by Industry, in 2014
Source: Adobe Digital Index Notes: Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe, according to its 3rd annual “Best of the Best (U.S.) Digital Marketing report,...
View ArticleClik here to view.
Hispanics More Likely to be Influenced by Family, Online Ads
Source: Specific Media [pdf] Notes: Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions, details a recent Specific...
View ArticleClik here to view.
SVOD Penetration Tied to Household Income Levels
Source: Nielsen [download page] Notes: 4 in 10 US TV homes had access to at least one subscription video on demand (SVOD) service as of November 2014, details Nielsen in a recent report that finds SVOD...
View ArticleClik here to view.
Video Considered Difficult – but Effective – Content Marketing Tactic
The lack of content creation resources ranks as the most challenging obstacle to content marketing success, according to the latest report [download page] from Ascend2 and its Research Partners. Based...
View ArticleClik here to view.
Consumers Say Smartphones Top PCs For Local Shopping Research
Source: Local Search Association / Thrive Analytics [download page] Notes: Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online...
View ArticleClik here to view.
Which Emerging Digital Tools and Services Are Consumers Most Interested In?
Source: Microsoft [download page] Notes: Consumers are more aware of and more likely to be using digital devices and apps that track their own habits and activities than those that track data from...
View ArticleClik here to view.
This Year’s Least Engaging Brands Are…
Brands are failing to keep pace with consumers’ growing expectations, according to a recent Brand Keys study. The initial release of study results revealed the brands measuring up best against their...
View Article