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Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices...
Source: GfK [pdf] Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent...
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OTT Streaming Devices Overtake Tablets in Digital Video Ad Views
Tablets are popular devices for video viewing and have been for some time, but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, reveals FreeWheel in...
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Luxury. Which Brands Spring to Mind?
Higher-income adults (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,”...
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Customers Prioritize Service Over Price and Brand, CMOs Say
Source: Duke University’s CMO Survey [pdf] Notes: CMOs narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’...
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The Most Important Elements of the Digital Experience, Per UK Consumers and...
Source: Econsultancy / Sitecore [download page] Notes: Ease of usage (“easy to find what you’re looking for”) counts as the most important aspect of a digital experience for both UK consumers and...
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Inc. 500 Execs See Value in Online Advertising
Source: Center for Marketing Research at the University of Massachusetts Dartmouth Notes: Asked which of several promotional strategies they feel has the most potential to help increase sales, 46% of...
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Industries With the Worst Customer Service, According to US Adults
Source: Ipsos Notes: Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service, according to an Ipsos survey of US adults. The results of the...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform TV Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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US Companies With the Best and Worst Customer Experience Ratings in 2015
Source: Temkin Group [download page] Notes: Publix enjoys the best customer experience rating of 293 companies measured by the Temkin Group, narrowly supplanting last year’s leader, H-E-B. Indeed,...
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Which Digital Channels Are Marketers Best Able to Measure for ROI?
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – February 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Connected TV Owners’ Interest in TV Commerce Activities
Source: Delivery Agent / Nielsen Notes: Roughly 7 in 10 US adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be...
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Average Ad Spending Per Capita: US Tops List
Source: Strategy Analytics Notes: Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global...
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