Higher-income adults (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,” according to a new brief from the Shullman Research Center set for release on Monday. However, not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands. (more…)
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Luxury. Which Brands Spring to Mind?
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