Clik here to view.
Valentine’s Day Spending Set to Grow This Year
Source: NRF Notes: Some 55% of US adults plan to celebrate Valentine’s Day this year, with per-celebrant spending estimated to be $142.31, according to a recent NRF survey. That translates to an...
View ArticleClik here to view.
US Mobile App Use, by Time of Day
Source: Localytics Notes: US mobile application usage peaks at 8PM and drops sharply until roughly 4AM, reveals a Localytics study based on session use among more than 28,000 apps. That overall average...
View ArticleClik here to view.
Most Valuable Features of a Marketing Automation System
Source: Ascend2 [download page] Notes: Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system, according to survey results from Ascend2...
View ArticleClik here to view.
Super Bowl 2015 Data (Updated)
This year’s Super Bowl (which drew a record-setting TV audience) is in the rear view mirror, but research continues to emerge concerning the return on advertisers’ efforts. Unlike the game itself,...
View ArticleClik here to view.
Total Consumer Savings From CPG Coupons Increased by 2.9% in 2014
Source: NCH Marketing Notes: Consumers saved $3.6 billion from redeeming CPG coupons last year, up 2.9% from $3.5 billion the year before, reports NCH Marketing. The increase came despite an overall...
View ArticleClik here to view.
US Online Shoppers’ Attitudes to Mobile Commerce
Source: PwC [pdf] Notes: Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone, but only about half as many are happy for stores to...
View ArticleClik here to view.
Baby Boomers’ Spending Trends, by Category
Source: Gallup Notes: Baby Boomers on the whole report spending more than they were a year ago, according to recently-released survey results from Gallup, although that’s not the case for all Boomers....
View ArticleClik here to view.
B2B Content Marketing Update: Goals, Content Types, and More
There have been numerous studies about B2B content marketing released of late (a couple of examples here and here), and a newly-released report on the topic, from Regalix [download page], supports many...
View ArticleClik here to view.
Smartphone Penetration, Rising in All Age and Income Demos, Hits 75% of the...
Three of every 4 US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2014 (Q4 2014), reveals comScore in its latest market update. Data provided to...
View ArticleClik here to view.
The World’s “Most Powerful” Brands
Source: Brand Finance [pdf] Notes: Lego tops the list of the world’s most powerful brands, according to Brand Finance’s Brand Strength Index (BSI), a measure based on an analysis of marketing...
View ArticleClik here to view.
Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides...
Customer satisfaction with the retail sector has slipped, reports the American Customer Satisfaction Index (ACSI), with traditional retail the culprit. The latest annual study finds that customer...
View ArticleClik here to view.
Mid-Size B2B Marketers Focusing More on Customer Acquisition Than Retention
B2B marketers from mid-size companies (50-1000 employees) are focusing their attention and budgets more on customer acquisition than retention, and relatively few report having management objectives...
View ArticleClik here to view.
Consumers’ Expectations Continue to Grow. Which Brands Are Best at Meeting Them?
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace, reports a new study from Brand Keys. The 2015 Customer Loyalty Engagement Index (CLEI) study uses a...
View ArticleClik here to view.
US E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014
Source: Monetate Notes: US e-commerce conversion rates on smartphones (1%) distantly trailed comparable rates for tablets (3.11%) and traditional computers (3.78%) during Q4 2014, according to...
View ArticleClik here to view.
Weekend Reading, 2/20/15
More than 7 in 10 agencies believe that online video advertising is either as effective (41%) or more effective than TV (31%), finds BrightRoll [pdf] in a survey of 120 agency respondents, although a...
View ArticleClik here to view.
Radio Revenues Dipped Slightly in 2014
Source: Radio Advertising Bureau (RAB) [pdf] Notes: Increases in off-air (+16%) and digital (+9%) revenues were almost enough to offset decreases in spot (-3%) and network (-4%) revenues last year, as...
View ArticleClik here to view.
US CMOs Still Report Making Little Use of Marketing Analytics
US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections, according to the latest installment of the CMO Survey [pdf] from Duke...
View ArticleClik here to view.
B2B Buyers’ Biggest Frustrations With Vendors
Source: SAP [download page] Notes: Business buyers report receiving an average of 64 approaches from salespeople every week, according to a recent SAP survey, so it may not be too surprising that the...
View ArticleClik here to view.
CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive
American CMOs are more optimistic about the overall economy than they have been in years, and with that optimism comes renewed enthusiasm with respect to marketing budgets, finds the latest edition of...
View ArticleClik here to view.
The Risks of A Wrong Purchase Decision, According to B2B Buyers
Source: SAP [download page] Notes: More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk among 5 identified in a...
View Article