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Marketers’“Most Exciting Opportunity In 2015” Is…
Forget content marketing, mobile, and personalization. Customer experience outranks them all as marketers’ most exciting opportunity this year, reveals a recent report [download page] from Econsultancy...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – January 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – January 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – January 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform TV Websites – January 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – January 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Consumers’ Privacy Concerns Not A Top Business Challenge, Say Retailers
Presented with a list of business challenges and asked to identify their top 3, a leading 69% of retailers surveyed by RSR Research [download page] pointed to their need to be there to meet consumers’...
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What Percentage of Baby Boomers Are in the Workforce?
There has been a lot of talk about shifts in the labor force once Baby Boomers (50-68) exit the workplace. So how many are still employed in some capacity or seeking employment? According to survey...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – January 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – January 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – January 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – January 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Tech Tops Industry Reputation Ratings, Again
Source: Harris Poll [pdf] Notes: Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80% but nonetheless still atop the industry...
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How Smartphone-Owning Millennials Expect Brands to Use Technology
Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to...
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iOS Continues to Outperform Android in Mobile Ad Monetization
Source: Opera Mediaworks Notes: Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4, a significant hike...
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Weekend Reading 2/6/15
Most marketers and salespeople feel that their teams are “somewhat aligned,” with fewer than 1 in 5 believing that they are “fully aligned,” according to recent survey results from CallidusCloud....
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Marketers’ Top Strategies For Impacting Email Efforts
Email marketers are looking for better strategic integration of email within their broader programs, according to an Adobe and DMA survey [download page] of more than 260 email marketers from the DMA...
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Generational Differences in Consumers’ Screen Preferences
Generational divides exist in consumers’ screen preferences, finds Millward Brown Digital in recent survey results [download page] demonstrating that Baby Boomers (51-69) are sticking with laptops and...
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B2B and B2C Digital Marketing Tactics, Compared
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year, according to Webmarketing123’s latest annual State of...
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Top 10 Marketing Charts of the Month – January 2015
This month’s quick-hit set of top charts includes the following topics: marketers’ most pressing challenges; trusted sources of news; customer service pain points; analytics driving campaign changes;...
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