Marketers’“Most Exciting Opportunity In 2015” Is…

Forget content marketing, mobile, and personalization. Customer experience outranks them all as marketers’ most exciting opportunity this year, reveals a recent report [download page] from Econsultancy and Adobe. Based on a survey of more than 6,000 marketing, digital and e-commerce professionals from around the world, the study shows that customer experience is a growing priority and one that’s unlikely to go away any time soon. (more…)