Consumers’ Privacy Concerns Not A Top Business Challenge, Say Retailers

Presented with a list of business challenges and asked to identify their top 3, a leading 69% of retailers surveyed by RSR Research [download page] pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience. By comparison, just one-third cited consumers’ privacy concerns over how retailers collect or use data as a top-3 business challenge. (more…)