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Amazon Tops US Brand Buzz Rankings, Again
YouGov has released its US Buzz Rankings list for 2014, revealing that Amazon enjoys the best public perception for the second consecutive year. The study, which measures consumer perceptions of...
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Which Email List Growth Tactics Are Proving Effective For Marketers?
Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing, but for the vast majority of those (61% of respondents overall), that...
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2014’s Best-Perceived Brands Among US Millennials and Minorities
Source: YouGov Notes: While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials, according to YouGov’s segment rankings. Of note,...
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Netflix Paid Streaming Subscriber Count, Q1 2012-Q4 2014
Source: Netflix Notes: Netflix yesterday reported better-than-expected subscriber growth in Q4 2014, adding almost 4 million paid streaming subscribers quarter-over-quarter to reach nearly 54.5 million...
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Almost 1 in 3 B2B Marketers Say Their Content Is Company-Focused, Not...
The biggest way in which B2B content fails to change business executives’ perceptions is by too closely resembling a sales pitch, according to a study released last year by the Economist Group and...
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Social Sharing Trends in 2014
Facebook continues to be the dominant social platform for content sharing, per the latest quarterly report from ShareThis, an unsurprising result given its popularity among American adults....
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Most Strategically Important Technologies, According to CEOs
Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization,...
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B2B Marketers’ Budget Allocations in 2015
Source: Forrester Research, Inc. 2015 [download page] Notes: B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to just 8% seeing...
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Top Retailers’ Shopping Cart Recovery Email Cadence
Source: Listrak [download page] Notes: Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier, according to Listrak’s...
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Traditional Media No Longer Most Trusted For News and Information
Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged...
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Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits
More than 42% of US organic search visits to US sites in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period, details RKG Digital [download page] in its latest quarterly...
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Customer Service Pain Points Still Driving Consumers Away
Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service, according to a recently-released Accenture Strategy study. That 53% figure is...
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Which Day of the Week Nets The Highest Share of Search Ad Clicks?
Source: Adobe [pdf] Notes: Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering...
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Top US Markets by SVOD Penetration
Source: Nielsen [download page] Notes: Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to...
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Mobile’s Share of Facebook Ad Revenues Continues to Rise
Source: Facebook [pdf] Notes: Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion, the social network reported yesterday. Mobile’s share of ad revenues climbed...
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Are Marketers Leveraging Data-Driven Insights For Their Top Priorities?
Source: Teradata [download page] Notes: Almost half of marketers report significant pressure to be more data-driven in their efforts, according to a recent report from Teradata, with this aligning with...
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State of Data Quality Continues to Worsen
Source: Experian Data Quality [download page] Notes: Despite all of the benefits attributed to data-driven marketing, data quality issues continue to persist, according to a new report from Experian...
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New Movers’ Most Common Service Provider Changes
Source: Epsilon [download page] Notes: The most popular reasons for moving are to have more space (22%), be in a new neighborhood (18%) and be closer to family (18%), according to an Epsilon survey of...
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B2B Marketers Seek to Better Understand the Customer Buying Journey
Some 87% of B2B CXOs and senior marketing professionals say that understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years, finds a...
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Future Trends in Marketing, According to CMOs And Senior Marketers
Business owners will increasingly treat marketing as a revenue driver and marketers will be more apt to use technology to engage customers in an ongoing conversation to build advocacy and trust. Those...
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