Top 10 Brand Movers, December 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Trends in American Adults’ Social Networking Use
The Pew Research Center’s Internet & American Life Project has released its latest social media update [pdf], and the report shows that while some things remain the same (Facebook being the leading...
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Assessing the State of Digital Marketing
Salesforce Marketing Cloud has released its “2015 State of Marketing” report [download page], a wide-ranging study that looks at the top digital priorities, obstacles and channels, drawn from a survey...
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Millennial Women’s Differing Fashion Attitudes, by Age Cohort
Source: GfK Notes: Millennials are a large and diverse group, so it shouldn’t come as a surprise that they don’t always have homogenous approaches to fashion. In fact it may be more surprising that...
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Email Marketers on the Most Useful Ways to Improve Deliverability
Source: Mailjet Notes: Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes, with US respondents (69%)...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform TV Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Social Logins in Q4: Google Gains on Facebook; LinkedIn Takes B2B Lead
Source: Janrain Notes: Google’s market share of overall social logins increased by 6% points quarter-over-quarter to reach 40% in Q4, per Janrain’s latest report. That leaves it just 3 points behind...
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SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions...
Word-of-mouth (W-O-M) remains the the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from 12...
View ArticleTop 10 Multi-Platform Real Estate Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – December 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Email Marketers Generally Optimistic About Channel’s Future Role
Source: Mailjet Notes: There have been various prognostications of email’s pending demise, even as the channel continues to prove effective for marketers. Email marketers themselves don’t appear to be...
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Weekend Reading, 1/16/15
American adults are feeling better about their personal financial situations this year, according to newly-released survey results from Gallup. While adults last January were more likely to rate their...
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Smartphone Internet Users’ Leading Mobile Website Access Methods
Source: Interactive Advertising Bureau (IAB) [pdf] Notes: While comScore figures show that time spent in mobile apps vastly exceeds time spent with the mobile web, a recent IAB report cautions that...
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2014’s Most Memorable Ads Among Millennials
Source: Nielsen Notes: Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy’s spot,...
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