Trends in American Adults’ Social Networking Use

The Pew Research Center’s Internet & American Life Project has released its latest social media update [pdf], and the report shows that while some things remain the same (Facebook being the leading platform, for example), others are changing. Indeed, based on a survey of almost 1,600 internet-using adults conducted in September 2014, the study demonstrates that online adults are now more likely to be using multiple platforms – and the appeal of those platforms to different demographic groups are in some cases shifting. (more…)