Email Marketers Generally Optimistic About Channel’s Future Role

Source: Mailjet

Notes: There have been various prognostications of email’s pending demise, even as the channel continues to prove effective for marketers. Email marketers themselves don’t appear to be overly worried, though, according to a Mailjet-commissioned study. Indeed, 4 in 10 respondents feel that email’s role will either greatly (14%) or somewhat (26%) increase over the next 5 years as part of their marketing strategy, twice the share who see its role as either somewhat (18%) or greatly (2%) decreasing. (more…)