SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions Improve

Word-of-mouth (W-O-M) remains the the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from 12 online and offline channels, 28% indicated W-O-M to be their most effective, up from 26% the previous year. Online marketing channels – which appear to be gaining in appeal among respondents – comprised the next 3 most-effective. (more…)