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Top Drivers of Increased Spending on Digital Brand Advertising
Source: Nielsen / CMO Council Notes: Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO...
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Google’s Top Search Trends of 2014, and Other Year-in-Review Lists
The death in August of Robin Williams made the actor the top trending search term of the year both in the US and globally, says Google in its 2014 Year in Search report, marking the third consecutive...
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US Ad Spend Trends, by Medium, in Q3 2014
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%, per the latest quarterly figures from Kantar Media. The analysis...
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SaaS Companies’ New Business From Free Trials and Freemium
Source: Totango [download page] Notes: While 37% of respondent companies do not use freemium offerings or free trials to attract new business, one-third of those who do generate a majority of their new...
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The Most Populous and Fastest-Growing US States
It came close last year, but now Florida has overtaken New York to become the third most-populous state in the US, according to the US Census Bureau, which released updated figures last week. As of...
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Who’s Using Which Social Networks?
Only 15% of US adults say they are not a member of any social networks, finds YouGov in a newly-released survey, with this figure higher among men (18%) than women (12%). Consistent with most research...
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Most Important Technologies at Work
Source: Pew Research Center [pdf] Notes: Email (61%) beats the internet (54%) and landline phones (35%) as the most important technology for working internet users, according to a recently released...
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Global Retail and E-Commerce Sales Forecast, 2013-2018
Source: eMarketer Notes: Despite more than one trillion dollars in online purchases worldwide in 2013, e-commerce accounted for just 5.1% share of total retail spending, per eMarketer. That share grew...
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3 in 4 TV Households Now Using At Least One On-Demand Service
The TV industry is undergoing plenty of changes as viewers demand content on their own schedules. Indeed, the Leichtman Research Group (LRG) finds in a new survey that 3 in 4 TV households in the US...
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IT Decision-Makers’ Top Content Needs
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and...
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Number of Mobile App Sessions Grew by 76% Y-O-Y in 2014
Source: Flurry Notes: Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year, according to new data from Flurry. That follows a 115%...
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Top 20 Marketing Charts of 2014
The marketing industry continues to change apace. This collection of our most popular charts of 2014 contains some of the year’s biggest stories and foreshadows some of the most important ones to come....
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Few Consumers See Pay-TV As Their Dominant Video Content Source in 2020
For US adults, internet TV services are a more likely future content source than satellite pay-TV, according to a newly-released survey from Irdeto. Interestingly, user experience was cited as one of...
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2 in 3 Senior Marketers Plan Tech Spending Increases
Source: Conductor Notes: Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%,...
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Top TV and Video Advertisers of 2014
Despite declines in viewership, TV is still one of the most influential channels in the US. So which brands outperformed their competitors last year? Ace Metrix has issued its latest annual list of the...
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How Data Analytics Changes Marketing Campaigns
Source: Forbes Insights / Turn [download page] Notes: More than 7 in 10 executives believe that their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat...
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Holiday Desktop E-Commerce Sales Grew by 15%
Source: comScore Notes: US retail e-commerce purchases from desktop computers during November and December 2014 grew 15% year-over-year to reach $53.3 billion, slightly exceeding expectations after...
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North American Email Engagement Trends: Open Rates Up; Click Rates Down
Source: Epsilon [download page] Notes: Results from the latest quarterly email marketing metrics report from Epsilon – covering Q3 2014 activity – show the continuation of a theme observed for some...
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Consumers’ Most Popular Product Recommendation Types
Source: Listrak Notes: 8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases, according to a Listrak survey...
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Young Adults’ Changing Socioeconomic Characteristics, 1980-2013
The Census Bureau recently released new statistics from the American Community Survey, also highlighting how young adults’ socioeconomic characteristics have changed over the past few decades. The...
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