3 in 4 TV Households Now Using At Least One On-Demand Service

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Clik here to view.The TV industry is undergoing plenty of changes as viewers demand content on their own schedules. Indeed, the Leichtman Research Group (LRG) finds in a new survey that 3 in 4 TV households in the US now have a DVR, subscribe to Netflix, or use video-on-demand (VOD) services from a cable or telco provider, up from 70% last year. Slightly more than one-quarter (26%) use two of these services, up from 23% last year, while 11% use all three, flat year-over-year. (more…)