IT Decision-Makers’ Top Content Needs

IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase, according to a survey conducted by IDG Enterprise. The report reveals that decision-makers download an average of 7 informational assets during the purchase process, with enterprise organizations using more assets (8) than SMBs (6). (more…)