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Source: Epsilon [download page]
Notes: Results from the latest quarterly email marketing metrics report from Epsilon – covering Q3 2014 activity – show the continuation of a theme observed for some time now, with open rates gradually climbing while click rates take the opposite direction. In fact, open rates have increased on a year-over-year basis in each quarter going back at least as far as Q1 2011. Click rates, by contrast, have only increased on a year-over-year basis in 3 of the last 15 quarters of data. Epsilon notes that this could be due to the growing role of mobile: while most email opens now occur on mobiles, PC users tend to click more. (more…)
