Top 10 Multi-Platform Real Estate Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – November 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Twitter Users Seen Avid Consumers of TV Shows Across Sources
Source: Ipsos MediaCT Notes: Twitter users are more likely than non-users to watch various types of video content during a typical week, ranging from broadcast TV (67% vs. 63%) to online subscription...
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Email Engagement By Device: PC Users Click Most
“PC users click more,” says MailChimp in a recent analysis of email engagement across PCs and mobile devices. Indeed, PCs accounted for 72.2% of overall clicks for the subset of email addresses...
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What Are Shoppers Doing in Their First Hour on An E-Commerce Site?
Source: Monetate [download page] Notes: “You have 60 minutes to capture your website visitor’s attention,” declares Monetate in a new study, noting that three-quarters of consumers will visit, make a...
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Where Upscale Boomers Notice Advertising
Source: Shullman Research Center Notes: TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k), according to new data released by the Shullman...
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US Population Projections by Age Group, 2015-2060
Source: U.S. Census Bureau Notes: The first population projections released by the US Census Bureau in 14 years show an aging population distribution in the US: by 2060, slightly fewer than 1 in 5...
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Streaming Services Grow in Popularity With Smartphone Users
Source: Deloitte Notes: Some 43% of US smartphone-owning adults report having used their device to stream music and listen to online radio during the week prior to Deloitte’s survey, with this figure...
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Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions
Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Pay-TV, it seems, is no longer enough: roughly two-thirds of pay-TV subscribers between the ages of 18-49 also have Netflix subscriptions, according to...
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2015 Marketing Budget Trends, by Channel
Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up...
View ArticleTop 10 Brand Movers, November 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Who Spends the Most on a Daily Basis? Hispanics
Source: Gallup Notes: Hispanics report $96 per day in discretionary spending (“yesterday” spending excluding major purchases and normal household bills), edging Asians ($95) for the most among major...
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What’s the “Hottest Topic” in Retargeting?
Source: AdRoll [download page] Notes: Social media retargeting is the “hottest topic” in retargeting, according to an AdRoll survey of 1,000 US marketers hailing from a range of industries and company...
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Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does...
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to...
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Online-Offline Integration Among Digital Marketers’ Top Priorities For the...
What are digital marketers’ top priorities for the next 12 months? A new survey [download page] from Marin Software sheds some light on what to expect in the year ahead, showing that while a better...
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US Online Ad Revenue Growth Continues Unabated in Q3
Source: IAB / PricewaterhouseCoopers (PwC) Notes: Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. That outpaces the previous high...
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Weekend Data Points, 12/19/14
How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT...
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Consumers Still Have Little Trust in Advertising Practitioners’ Honesty
Source: Gallup Notes: There might be value in brands displaying their authenticity and trustworthiness, but consumers aren’t expecting much from advertising professionals. According to a new survey...
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How Do US Consumers Discover Online Information and Websites?
Source: Forrester Research, Inc. 2014 [download page] Notes: Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research...
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