Source: IAB / PricewaterhouseCoopers (PwC)
Notes: Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. That outpaces the previous high of $12.1 billion set in Q4 2013; expect this current quarter to set yet another record when the figures come out in a few months, given the continued shift in marketing budgets from traditional to digital media. (more…)