Almost 1 in 3 B2B Marketers Say Their Content Is Company-Focused, Not Customer-Centric

The biggest way in which B2B content fails to change business executives’ perceptions is by too closely resembling a sales pitch, according to a study released last year by the Economist Group and Peppercomm. Yet, a sizable portion of B2B marketers might be falling into that trap, per new survey results [pdf] from Corporate Visions. (more…)