More than 42% of US organic search visits to US sites in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period, details RKG Digital [download page] in its latest quarterly digital marketing report, which covers a cross-section of industry clients, though leans towards retailers. The study notes that iOS devices’ share of mobile search traffic has declined, although they retain a commanding lead over Android devices. Indeed, iOS devices contributed twice as much organic search traffic share (27% share) as did Android devices (13%). (more…)
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Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits
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