Marketers’ Top Strategies For Impacting Email Efforts

Email marketers are looking for better strategic integration of email within their broader programs, according to an Adobe and DMA survey [download page] of more than 260 email marketers from the DMA membership base. Asked which potential strategies could most impact their email marketing efforts, a leading 72% pointed to technology that enables a 360-view of customer/brand interactions. Many also foresee the impact of technology that enables real-time, cross-channel email insights (64%) and a CMO who values integration of email with other channels (60%). (more…)