Mid-Size B2B Marketers Focusing More on Customer Acquisition Than Retention

B2B marketers from mid-size companies (50-1000 employees) are focusing their attention and budgets more on customer acquisition than retention, and relatively few report having management objectives tied to customer retention, customer satisfaction, and up-sell revenue metrics. That’s according to a new report [download page] from Act-On Software conducted by Gleanster Research, which examined customer relationship management at mid-size firms. (more…)