How Do B2B Marketers Choose Their Digital Channel Mix?

Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process, details Regalix in a recent study [download page] on B2B marketing analytics and metrics. While that’s an unsurprising result, it’s nonetheless interesting to see the relative order of criteria, which sees ROI fall slightly behind budgets as a widely-used channel selection attribute. (more…)