Video Considered Difficult – but Effective – Content Marketing Tactic

The lack of content creation resources ranks as the most challenging obstacle to content marketing success, according to the latest report [download page] from Ascend2 and its Research Partners. Based on a survey of 290 marketing, sales and business professionals around the world (three-quarters B2B), the study finds that videos are a particularly challenging content type to create, although respondents also see value in them. (more…)