Source: Adobe Digital Index
Notes: Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe, according to its 3rd annual “Best of the Best (U.S.) Digital Marketing report, although tablet visits began declining in Q4 and are expected to continue in most industries save for media and entertainment, likely due to the growth of phablets. Of the 6 industries, the media and entertainment sector had the largest share of both tablet (26.1%) and smartphone (35.5%) visits for the calendar year. (more…)