Weekend Reading, 3/20/15

Reputation matters to a majority “opinion elites” in the US, with 54% reporting having decided to not to do business with a company because of something they learned about how it conducts itself, according to recently-released survey results from Nielsen. In fact, “opinion elites” from the US were more likely than those from any other of the 16 countries surveyed to have stopped doing business with a company on account of its reputation, significantly outpacing the global average of 37%. (more…)