Source: Econsultancy / IBM ExperienceOne [download page]
Notes: Most US adults are comfortable with companies having information about them including their product interests (80%) and history with the company (79%) in order to better their service, but far fewer (as expected) are comfortable with companies knowing their location and time data (38%) or their personally identifiable information (PII; 37%). Notably, though, respondents were far more likely to be comfortable with trusted companies (limited in this case to retailers and travel/hospitality brands) having access to their location data (72%) and PII (61%). (more…)