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TV Prompts Searches For Some Multi-Screen Users
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops), according to [pdf] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. Among...
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B2C, B2B Marketers’ Lead & Sales Gen Success Differ Across SocNets
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network, per...
View ArticleTop 10 Cable TV Engagement, Week of Aug 13-19, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Network TV Engagement, Week of Aug 13-19, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Telecom Marketers See Need to Build Better Customer Relationships
Telecommunications marketers are seeing a need to forge stronger relationships with their customers, per results [download page] from a CMO Council survey sponsored by Ricoh. Asked their top 3 customer...
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Half of Online Consumers Have Bought a Grocery Product Online
49% of more than 28,000 online consumers in 56 countries around the world surveyed in Q1 2012 said they had bought a grocery product online in the previous month, per results from a Nielsen study...
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Smartphones Launch 65% Of Multi-Device Shopping Journeys
Online shopping takes place across multiple screens, according to [pdf] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. The survey found 2 in 3 respondents using...
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Email Volume Up 10.1% Y-O-Y in Q2; Mixed Results for Most Metrics
Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%, according to [download page] the Experian CheetahMail 2012 Q2 email benchmark report. The...
View ArticleTop 10 Brand Movers, July 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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SocNet Content Doesn’t Affect Most Users’ Political Views
Most social network users aren’t influenced by political content they encounter or engage with on these sites, details the [pdf] Pew Internet & American Life Project in a survey released in...
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Agencies Bullish on Relationship Between Social and Search
While 33% of companies say that social media marketing (SMM) is “very much part of our search activity,” a much larger 58% of agencies report the same, according to [download page] a September 2012...
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Almost Half Of Online Americans Share Original Photos, Videos On SocNets
46% of adult American internet users post original photos or videos online that they have created, and 41% repost photos or videos on sites designed for sharing images, according to [download page]...
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B2B Media and Info Industry Revenues Increased 3.3% Y-O-Y in H1
Business-to-business (B2B) media and information industry revenues reached $12.5 billion in H1 2012, representing 3.3% growth from $12.1 billion in H1 2011, details the Association of Business Media...
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Gender Differences Apparent In Mobile Shopping Habits
Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform, according to September 2012 findings from uSamp. Some 44% of women on...
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Data Dive: US Online Ad Spend per User, 2000-2011
Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new peaks seemingly with every passing quarter, and has been projected to see double-digit growth...
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Continuing Growth Forecast For US Consumer Spending on Online Deals
US consumer spending on online deals (e.g. daily deals, instant deals and flash sales) will reach $3.6 billion this year, up from last year’s $1.8 billion, according to a September 2012 report by...
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Total College Student Discretionary Spending Up 40% This Year
Total college market spending will grow to $405 billion this year, up 5% from $385 billion last year, details a study released in September by re:fuel. That growth will be fueled by a 40%...
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Younger Boomers Outspend Older Boomers, Seniors On CPG
Younger Baby Boomers (Americans born between 1956 and 1964) outspend older boomers (born between 1946 and 1955) on consumer packaged goods (CPG), according to [download page] September 2012 findings...
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Local Search Still Favors Restaurants; Biz Distance Impacts Mobile Ad CTR
Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network, per a September 2012 [download page] report from YP. Following were financial services and beauty...
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